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In the Netherlands, we use social media for an average of one and a half hours every day. And the number of users is only increasing. Advertising on social media is therefore a very effective way to acquire new customers. But how do you tackle that? Through a campaign on social media, you can engage exactly the right audience. Are you doing it the right way? Then you get more fans, more traffic, and over time, higher sales. But what is "the right way"?
The success of your campaign hinges on the following three success factors:
Not an easy task, but fortunately we have extensive experience in both defining the strategy and tactics, as well as in the execution of all facets of social media marketing.
10.1 Million Dutch people are on Facebook and 6.6 million compatriots are active on this platform daily. Impressive numbers. In the process, the social media giant also knows a great deal about all those users. Really zoom in on a specific target audience? So then you need to be at Facebook. The next step is to strike the right chord with this group. In doing so, you are competing with everything else on Facebook. So above all, come up with something that really wins the reader over. Be creative. And above all, make it personal. We can help you with that. We have extensive experience in setting up Facebook campaigns and writing appropriate texts.
Instagram is also doing well among Dutch people. In our country, there are 8.0 million users. Of them, 5 million can be found daily on this platform. A key consideration: Instagram users expect appealing images and inspiring text. So the bar is high.
Reading or watching a movie? Many people choose that second option. This also explains why YouTube is now the second-largest search engine (after Google, the undisputed No. 1). In our country, more than 10.1 million people use YouTube. And 3.6 million Dutch people watch movies daily via this largest video platform in the world. So a marketing campaign with moving images is definitely worth considering. There are some points of interest, because video is really different from text. Of course, we know what those focal points are.
A more businesslike tone is appropriate here. But again, not too corporate! So finding a good balance is the challenge here. Advertising on LinkedIn is quite pricey. On the other hand, this platform offers nice targeting options, which can still make a campaign very lucrative. Another thing to know in this regard: of the 5.5 million LinkedIn members, “only” about 1.2 million are active daily.
This “digital bulletin board” lends itself well to promoting products and reinforcing the image of your company or brand. The beauty of Pinterest is that you can target specific interests of users with your advertising in a very targeted way. And users are plentiful: 4.5 million Dutch people have signed up to Pinterest. And every day there are over 900,000 of them on this platform looking for the necessary inspiration.
TikTok has grown explosively in the Netherlands, with more than 4 million users, of which 2.6 million are active daily. Especially younger target groups (13-34 years old) can be found here, but older generations are also discovering TikTok more and more. With creative and visually strong content you can draw attention to your brand in a playful way and even go viral. The type of content you offer is very important when advertising on TikTok. Videos should not only be short and powerful, but also respond to trends and have a high entertainment value to attract and hold users’ attention.
What social media platforms will you use? Or do you limit the marketing campaign to one channel? What will be your message? How do you make them as short, powerful and interesting as possible? And how do you make sure your expression fits the tastes of your target audience and the mood of the platform? All things that are reflected in social media strategy. Because without a good plan, your marketing campaign will have a hard time, among all those personal confessions, enviable vacation photos and funny cat videos.
Need help? We have already launched many advertising campaigns for our clients that generated quite a few leads, customers and sales. We can also help you create a social media strategy. If you wish, we can even take over the complete social media management so that you can free up time for other important matters.
With our data-driven approach and focus on measurable results, we ensure your marketing budget delivers maximum returns. Whether it's campaigns, smart optimizations, or groundbreaking AI innovations, we deliver proven impact. Choose a team that understands your growth ambitions and works as an extension of your organization. Together, we achieve online success.
Why social media marketing?
Social media is one of the most important aspects of digital marketing and offers tremendous benefits. With social media marketing, you reach millions of potential customers in a targeted way. Use social media marketing for lead generation, increasing brand awareness and selling products or services.
What social media channels should I use?
Social media channels such as Facebook, Instagram, Pinterest, YouTube and LinkedIn offer a range of advertising options. The question that follows, of course, is: which network should you use? The answer is never crystal clear. There are several factors that go into determining how to use social media in your advertising campaign. We are happy to help you with this. Please contact us without obligation to discuss the possibilities….
How can I measure the results of social media?
It depends entirely on your goals. Often it falls into one of these categories:
Whatever your objective is, thanks to technically advanced links with practically every social media channel, we are happy to create clear reports in which you can clearly track the progress and results of social media.
What is a good approach to social media marketing?
We understand that in your enthusiasm you want to publish a lot of original content. Good in itself, but beware of information overload. And when deciding on the topics, don’t lose sight of the visitors in particular. A clear strategy helps you keep a good focus. For example, there is the
Hero-Hub-Hygiene model that allows you to bring overview and structure to the content you share. And then also in such a way that your posts will reinforce each other. This will ensure that your content permanently inspires and leads to long-term customer loyalty.
Social media marketing in the business-to-business world is quite different from that in the business-to-consumer field. And not only in terms of style and content, but also in terms of objective. So that requires a different approach. And yes, then it turns out that business customers are also very accessible through ads on social media. We know this from experience. In fact, we have provided many successful marketing campaigns on social media for our clients, both B2B and B2C.
Is social media marketing also suitable for B2B?
Social media marketing in the business-to-business world is quite different from that in the business-to-consumer field both style, content and objective. Nevertheless, we have very successful experiences with social media marketing campaigns for both B2B and B2C.
We are online marketing enthusiasts, true 'nerds'. We keep a close eye on all developments. Discover who we are, what we stand for, and what makes us special.
Who are you?
Willemsplein 44-2
6811 KD Arnhem
Parking
dofollow BV
Chamber of Commerce 88435016
IBAN NL11 KNAB
0254 8654 61
VAT NL864624189B01
NL