When you put time, money and energy into an online marketing campaign, you obviously want to know what those investments will yield. And not just in terms of revenue, but also, for example, in terms of clicks, likes and other interactions from potential customers. In addition, it often proves difficult to gain insight because available data is on many different platforms.
Online marketing dashboard
Available online and as PDF
Custom made in your own house style
Possibly including (complex) Google Analytics implementation (both hands-on and advice)
Practically always possible to link with own data sources (CRM, mail system, website, social media etc.)
Are you looking for insight into the performance of your online marketing activities? Can’t see the wood for the trees because of all the different platforms and want to see at a glance how your business is doing? Then improve your online marketing insights with a customized dashboard.
Tailor-made online dashboard
We design custom dashboards tailored to your organization. These dashboards not only simplify the vast amount of data from various platforms, but also highlight your company’s performance at a glance. An online dashboard can be as compact or comprehensive and is tailored specifically to the needs of your organization. We are happy to discuss with you what is possible. Our dashboards provide real-time insight and can be sent periodically as a PDF. For example, this can be every week or monthly. This way you are always up to date.
Real-time insight for fast decision-making
Time is money and real-time information is essential. With a customized dashboard, you can assess the health of your business at a glance and take immediate action if needed.
Visually appealing and user-friendly
Of course, the eye wants something too. That is why we design our dashboards in your corporate identity. This ensures that the dashboard not only matches the needs of your organization in terms of content but also in terms of design. This way, you can easily share the dashboard within your organization. In addition, a dashboard is as useful as it is user-friendly. Therefore, we pay a lot of attention to intuitive design and personalization to ensure that your dashboard fits seamlessly with your business needs and goals.
Specific issues or just a birds-eye view
When is a dashboard useful? For example, for:
Recurring questions, such as: how many followers does the company profile have on Instagram or what is our average rating on Google?
Comparisons between periods, platforms or campaigns, questions such as: in which month was our company displayed most often in search results? Does €1 ad fee yield more clicks via Instagram or Facebook? Which Google Ads campaign has the lowest CPC?
Birds-eye-view (overall view): What are the total advertising costs on social media platforms?
An overall view
To ensure that you do not have to search for the right data in many different platforms, we are happy to put our years of experience to use! Building dashboards requires quite a bit of technical insight and programming skills. So in the blogs we write on this topic, a nerd-alert sounds regularly. The good news: when you hire us, we do all the work “under the hood. Whether it’s CRM systems, financial software or marketing tools, we provide a seamless user experience. We can create links to almost any system you can think of. We have created links in the past with such systems as:
Google Ads
Facebook
Instagram
Copernica
Hubspot
LinkedIn
Youtube
Google Analytics
Pinterest
Easyflex
Criteo
So you know immediately whether your campaigns on Facebook, Instagram, LinkedIn or Pinterest, for example, are producing the desired results.
Personal explanation
After we have put together the dashboard in consultation, we are happy to go over it with you. Together we fine-tune the dashboard so that it is exactly tailored to your needs.
In short, a customized dashboard is the ideal way to get a better grip on your data. Please contact us to discuss the possibilities.
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Outsource Online Marketing
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Frequently asked questions about dashboards and analytics
What is a social media dashboard?
A social media dashboard gives you insight into the performance of your social media efforts. This way you will know immediately if your social media campaigns on LinkedIn, Facebook, Instagram or Pinterest are delivering the desired ROI (likes, reach, sales, visitors etc.).
Are the dashboards real-time?
We update most data daily (every night). So that you always see recent data.
What data sources can be incorporated into the dashboard?
A lot. Common ones are:
Facebook Ads
Facebook Insights
Facebook Public Data
Google Ads
Google AdSense
Google Analytics
Google My Business
Google Search Console
Instagram Insights
LinkedIn Ads
LinkedIn Pages
Mailchimp
Microsoft Advertising
Pinterest Public Data
YouTube
But we can also make links to:
Adform
AdRoll
Bing Webmaster Tools
Criteo
Google BigQuery
HubSpot (under 100K contacts)
Moz
Optimizely
Outbrain Amplify
Quora Ads
Reddit Public Data
Searchmetrics
SEMrush Analytics
Shopify [early access]
Snowflake
Stripe
Taboola
Tumblr Public Data
Twitter Ads
Twitter Public Data
Verizon Media Native Ads
Vimeo Public Data
VKontakte Public Data
Yandex.Direct
Yandex.Metrica
Does it not include the data source you are looking for? We also don’t mind creating a “custom” link for you. Let us know – and we will explore the possibilities.
I don't have Google Analytics, now what?
Depending on your situation, we will create instructions for your web builder on how to make your website properly measurable. Thanks to our many years of experience, we know exactly what the most important points of attention are. We are also a good sparring partner for your web builder on a technical level.
If you have a simple website or webshop and manage it yourself (for example via WordPress), then we can also implement and set up Google Analytics for you.
Is the dashboard only viewable online?
You can view the dashboard online, or you can choose to receive the dashboard (as a report) by email as a PDF.
Can you create the dashboard and/or report in my house style?
No problem. We make sure that both the dashboard and the PDF report fit nicely with your current house style.
Data-driven online marketing with results
We are online marketing enthusiasts, true 'nerds'. We keep a close eye on all developments. Discover who we are, what we stand for, and what makes us special.