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Ranking in AI

Think Google AI Overviews, ChatGPT and Perplexity. These systems quote sources in their answers, and you want to be among them. Search behavior is shifting to AI platforms at lightning speed. Those who start ranking in AI now are ready for the future.

What is ranking in AI?

Ranking in AI (also called Answer Engine Optimization or AEO) is all about becoming visible in AI-driven answers. Think Google AI Overviews, ChatGPT and Perplexity. These systems quote sources in their answers and you want to be among them.

AI systems evaluate content somewhat differently than traditional search engines. They look for understanding, authority, timeliness and clarity. We optimize your brand, content and technology so that AI systems understand, trust and select and name your pages as sources or authorities more often.

Why ranking in AI is badly needed

The world is searching differently. More and more people are asking their questions to ChatGPT, Google AI Overviews or Perplexity instead of traditional search engines. If your brand is not listed there, you are invisible. Your competitor might not be.

Competitive advantage

Most companies do not yet know how to rank in AI. Those who start now will grab a lead that will be hard to catch up with.

Visibility with in this new way of searching

AI responses are increasingly becoming the first (and only) point of contact. Aren’t you mentioned there? Then your brand doesn’t exist.

Qualitative traffic

Users who click through to your site from an AI response are actively searching for depth or are ready to convert. This generates better traffic than generic searches.

Future-proof

AI-driven search is not hype; it is the future. Those who invest in AI ranking now are building authority that works across all channels.

The costs of ranking in AI

The investment depends on your situation and ambitions. We work flexibly: from a compact kickstart to ongoing optimization. Every market, site and situation is different. Therefore we are happy to make an estimate after a short intake.

Our approach

We begin with a thorough analysis of your current situation and opportunities. Then we work with you to create a strategy that fits your goals and budget.

What we do:

  • We analyze where your opportunities lie in AI answers
  • We optimize your content and technology for maximum visibility
  • We measure results and adjust where necessary
  • We report transparently on progress and results

What you get:

  • Clear KPIs and measurable objectives
  • Content that AI systems understand and cite
  • Technical optimizations for better findability
  • Periodic reports with concrete insights
  • Ongoing optimization based on data

What makes our approach special

We combine marketing + technology. We work data-driven, transparent and focused on results. In addition to AI ranking, we also help with SEO, Google Ads, social campaigns and CRO. This way, all channels fit together.

Ready to become visible in AI?

We are happy to think along with you about your opportunities and create a concrete roadmap. Please contact us for an informal conversation.

Meetbare marketing met echt resultaat.

Wij zijn jouw full-service online marketing partner. We vormen een slagvaardig en krachtig team en helpen opdrachtgevers in Nederland (en daarbuiten) met het verbeteren van online resultaten door het opzetten, beheren en optimaliseren van winstgevende online marketing campagnes.

Test, measure, adjust, repeat ...
Test, measure, adjust, repeat ...

We dive deep into the data and rely on the facts. Using numbers, we refine our insights and continuously improve, together with our clients.

Numbers provide us with insights, and along the way, we learn together with our clients. The best approach is to experiment and improve step by step, to grow. Sometimes a step back, but ultimately always forward.

It's not just about data
It's not just about data

But also about trust. Partner with us, and we’ll go the extra mile for you. Test us, challenge us.

We're a digitally-focused marketing agency with a technical edge. We help our clients improve their online performance through profitable marketing campaigns, powerful AI workflows, comprehensive SEO strategies, and intelligent dashboards.

For us, the strength of a good partnership lies in trust, ambition, transparency, and quality.

Frequently asked questions about ranking in AI
  • Is Ranking in AI the same as SEO?

    It overlaps, but is not the same thing. You optimize explicitly for answer engines that summarize sources. Semantics, completeness and evidence weigh more heavily.

  • Can you measure AI traffic separately?

    Not always 1-to-1. We work with smart measurement methods and link results to engagement and conversions. We have also used our own software to create links with ChatGPT, for example, which gives us insight into the questions and answers.

  • Does this also work for low volume B2B?

    Sure. Especially in niche markets, you can build authority with quality content.

We work with quality brands

Quality brands, clear communication, sustainable growth.

Cheflix
MDLFonds
Medik8
Stichting Parkinson Nederland
Trimbos Instituut
Vivare
Arnold & Siedsma
Vizier Oost

Data-driven online marketing with results

We are online marketing enthusiasts, true 'nerds'. We keep a close eye on all developments. Discover who we are, what we stand for, and what makes us special.

Online marketing team

We are dofollow.
We lead the way in online marketing

Who are you?

Willemsplein 44-2
6811 KD Arnhem
Parking

dofollow BV
Chamber of Commerce 88435016
IBAN NL11 KNAB 0254 8654 61
VAT NL864624189B01