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Online Strategy

Online success is the reward for hard (thinking) work. For a marketing campaign to succeed, you must not only have a good understanding of where you stand, but also a clear route to where you want to be. Developing an online marketing strategy helps with that.

From vision to results: your tailored online strategy

A successful online strategy starts with a clear plan. No assumptions, but a well thought-out approach based on data. Without a strategy, you are always busy with online marketing, but never really effective. Together we anticipate opportunities and use the strengths of your company to find the way up.

We help you get a grip on your marketing by setting up an online strategy that really works. Together we determine:

  • What your goals are;
  • Who your target audience is;
  • What online marketing tactics you employ.

You know your business, we know all the ins and outs of online marketing. Together, we set out on the road to online success.

Strategic thinking, practical execution

A strong online strategy is the foundation of all your online activities. But a strategy remains nothing more than a plan if you don’t execute it properly. That’s why we not only think along with you, we also get to work on the execution – from campaign setup to optimization. We are happy to think with you. Take the first step to online success.

Meetbare marketing met echt resultaat.

Wij zijn jouw full-service online marketing partner. We vormen een slagvaardig en krachtig team en helpen opdrachtgevers in Nederland (en daarbuiten) met het verbeteren van online resultaten door het opzetten, beheren en optimaliseren van winstgevende online marketing campagnes.

Test, measure, adjust, repeat ...
Test, measure, adjust, repeat ...

We dive deep into the data and rely on the facts. Using numbers, we refine our insights and continuously improve, together with our clients.

Numbers provide us with insights, and along the way, we learn together with our clients. The best approach is to experiment and improve step by step, to grow. Sometimes a step back, but ultimately always forward.

It's not just about data
It's not just about data

But also about trust. Partner with us, and we’ll go the extra mile for you. Test us, challenge us.

We're a digitally-focused marketing agency with a technical edge. We help our clients improve their online performance through profitable marketing campaigns, powerful AI workflows, comprehensive SEO strategies, and intelligent dashboards.

For us, the strength of a good partnership lies in trust, ambition, transparency, and quality.

Frequently asked questions about online marketing
  • Why should you use online marketing?

    Internet marketing is important because it aligns with the way consumers make purchasing decisions. Internet marketing allows you to build relationships with customers and prospects with smart (online) campaigns on channels such as Google, Facebook, LinkedIn, Pinterest and Youtube.

  • What are the components of an online marketing plan?

    Every plan is different. But a good online marketing plan often includes the following elements:

    • Baseline measurement
    • Target group
    • Strategy
    • Tactics
  • What online marketing strategies are there?

    There are very many online marketing strategies, often they are used in combination. Although a B2C and a B2B website can both have the same purpose (e.g., generate leads or sell products/services), there are also substantial differences between the two. A good online strategy takes these differences into account.

    Examples of successful B2B online marketing strategies:

    • Content Marketing
    • Inbound Marketing
    • Social Media Marketing
    • Search Engine Optimization (SEO)
    • Google Ads / Search Engine Marketing/PPC
    • Account Based Marketing (ABM) and Retargeting
    • Affiliate marketing and referral programs
    • Conversational Marketing / chatbots

    Common strategies at B2C:

    • Social media (both unpaid and paid)
    • Paid Media Advertising (such as banner placements etc.)
    • Marketplaces (bol.com / beslist.nl / marktplaats.nl)
    • Email Marketing
    • Google Shopping / Google Ads
    • Conversational Marketing / chatbots
    • Storytelling
  • Online marketing strategy example

    There are many different online marketing strategies. The strategy that is perfect for your company or product will consist of a combination of several tactics.

    Example online marketing strategy: For example, attract visitors to your website by writing and publishing good articles (content marketing). You integrate these in a smart way on your website (SEO). Visitors who have been on your website you then try to re-reach with smart Google Ads, banners or ads on Facebook, Linkedin or Pinterest.

We work with quality brands

Quality brands, clear communication, sustainable growth.

Cheflix
MDLFonds
Medik8
Stichting Parkinson Nederland
Trimbos Instituut
Vivare
Arnold & Siedsma
Vizier Oost

Data-driven online marketing with results

We are online marketing enthusiasts, true 'nerds'. We keep a close eye on all developments. Discover who we are, what we stand for, and what makes us special.

Online marketing team

We are dofollow.
We lead the way in online marketing

Who are you?

Willemsplein 44-2
6811 KD Arnhem
Parking

dofollow BV
Chamber of Commerce 88435016
IBAN NL11 KNAB 0254 8654 61
VAT NL864624189B01