There are very many online marketing strategies, often they are used in combination. Although a B2C and a B2B website can both have the same purpose (e.g., generate leads or sell products/services), there are also substantial differences between the two. A good online strategy takes these differences into account.
Examples of successful B2B online marketing strategies:
- Content Marketing
- Inbound Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google Ads / Search Engine Marketing/PPC
- Account Based Marketing (ABM) and Retargeting
- Affiliate marketing and referral programs
- Conversational Marketing / chatbots
Common strategies at B2C:
- Social media (both unpaid and paid)
- Paid Media Advertising (such as banner placements etc.)
- Marketplaces (bol.com / beslist.nl / marktplaats.nl)
- Email Marketing
- Google Shopping / Google Ads
- Conversational Marketing / chatbots
- Storytelling