Rooza Online Marketing is now called dofollow

Arnhem, November 27, 2024 – Starting today, Rooza Online Marketing will continue as dofollow. This name change marks a new step for the performance marketing agency, which helps clients improve their online results.

Tim Rooza, founder and owner, explains: “The new name fits the future we see for our agency. Rooza Online Marketing began as a one-man agency, but for years now we have been a close-knit team of online marketers working together to grow for our clients. The name ‘dofollow’ stands for action and measurable results.”

“Our mission is to grow clients with effective online campaigns, smart strategies and sustainable optimizations.”

Tim emphasizes that the change in name does not change the core values or the trusted team: “Our team remains committed to the same passion and focus on performance as always. We’ve been doing this together for years, and it will remain that way.”

Christian Broekmeulen, co-owner of dofollow, adds, “Our approach remains the same. With dofollow, we continue to work on data-driven campaigns that increase online success and deliver real results.”

With the new name, dofollow remains true to its core values: agility, honesty and forward-thinking. The team is committed to open, flexible collaboration where transparency and results are key.

dofollow focuses on clear, measurable marketing. Clients get clear insight into their results and costs at every step, so they know exactly where they stand and how their investment is paying off.

The choice of the new name dofollow

After extensive brainstorming, the name dofollow emerged as the most appropriate choice. This name has in-depth references to various aspects within online marketing, albeit they will probably be mostly recognizable to insiders.

dofollow is not only a subtle nod to “nofollow” from SEO jargon, where nofollow links are not followed by search engines. It also stands for its counterpart: “dofollow” hyperlinks. These are followed by search engines, do transfer link value and are crucial to your position in Google’s search results. In addition, the name dofollow also relates to social media, where having followers and following others is very important.

The term dofollow also includes an implied “call to action,” which is essential when writing ad copy and within online conversion optimization.

In short, dofollow not only embodies a new name for the company, but also contributes to a renewed momentum and image, without changing the company’s core values and composition.

For more information about the name change and the vision of dofollow, contact:

dofollow
Willemsplein 44-2
6811 KD Arnhem
E-mail: info@dofollow.nl
Phone: 026-2062150

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