CONTACT
On pads or tampons, it does not say what it is made of. Most products are made of synthetics including plastic and some contain additives such as perfume or super absobar grains. It can be done differently: Yoni makes pads and tampons from certified, organic cotton. Free of chemicals. Without perfume, plastic or synthetic substances. And dofollow is helping both to share the story of this special brand online and to drive online sales.
Yoni has already achieved a nice position in the Netherlands. For example, products of this brand are standard on the shelves of Etos, Albert Heijn, Jumbo and Plus. Online sales through bol.com are also going well. With the latter, dofollow has lent a hand. So too with tracking (Analytics).
— Tessa Hop
Tessa Hop
Tessa Hop, International Sales Manager at Yoni
Yoni: organic cotton fem care products. No perfumes, plastics or synthetics.
Getting bigger in Germany
Meanwhile, the international sales department of Yoni is looking at where there are still nice growth opportunities outside our national borders. Tessa: “We are already doing very well in the UK and we have just launched at some major retailers in Spain. We are now looking at Germany as well. That’s where we really want to grow. That’s why we asked dofollow to help us set up our own online shop on Amazon.de. There is a lot involved in that. Amazon has all kinds of specific requirements, which sometimes makes it a real puzzle. So I’m really glad we get help with that from good online marketing specialists.”
Communication challenge
“As Yoni, we make women aware of something they often haven’t thought about. That is a challenge in terms of communication but also an opportunity,” agrees Tessa. “But at dofollow, they know exactly what to look for and which texts work best. They are always on top of things. And if things go wrong, they immediately look for a solution. They are knowledgeable, involved and always switch quickly. In short: a great club.”
— Tessa Hop
With our data-driven approach and focus on measurable results, we ensure your marketing budget delivers maximum returns. Whether it's campaigns, smart optimizations, or groundbreaking AI innovations, we deliver proven impact. Choose a team that understands your growth ambitions and works as an extension of your organization. Together, we achieve online success.
We are online marketing enthusiasts, true 'nerds'. We keep a close eye on all developments. Discover who we are, what we stand for, and what makes us special.
Who are you?
Willemsplein 44-2
6811 KD Arnhem
Parking
dofollow BV
Chamber of Commerce 88435016
IBAN NL11 KNAB
0254 8654 61
VAT NL864624189B01
NL