Redlink

Iwan and Jeroen de Graaf (brothers), founders and owners of Redlink, don’t like half measures. So when they decided in late 2017 to upgrade their webshop to Magento 2.0, they went further than other firms. For example, they envisioned far-reaching automation with their ERP system. Including preparation, it ended up taking three years to get everything working properly. The next challenge: letting the right target group know that that webshop is there.

“There are eight of us working here and we are a specialized wholesaler of IT infrastructures. We ourselves have less understanding of online marketing when it comes to SEO and Google Ads,” said Iwan. “So it’s very nice that we can fall back on the expertise of an external agency with experienced professionals.”

"Very nice that we can fall back on the expertise of an outside agency with experienced professionals"

— Iwan de Graaf

Clear explanation

“That’s definitely nice,” Milan confirms. “Online marketing is a bit abstract for us. So then it’s nice to work with a party that explains everything so clearly that we laymen also understand it well.”

Reaching the right audience

“Because we had other priorities and were building quite a bit with the shop, online marketing has been on the back burner for quite a while. But now that we have launched our new webshop, it is of course important that it be found. Otherwise it’s like an expensive Porsche sitting in the garage,” Milan says with a laugh. “But we don’t have to worry about that in our case: dofollow knows very well how to reach the right target group with Google Ads. They also immediately bring it up if a certain keyword is underperforming. And we really appreciate that, that proactive attitude.”

"Our compact team keeps us very flexible, and we look for this in our partners as well. Hence our choice to use dofollow "

— Iwan de Graaf

"Nice to work with a party that explains everything so clearly that we laymen also understand it well."

— Iwan de Graaf

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