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NetRom

NetRom develops software. And to do this, they hire programmers in Romania. By now more than 300 people work for this software company. A big company. And that includes professional online marketing. But who do you partner with in that area?

There came a longlist. Then a shortlist. And the agencies and freelancers on that list got a chance to present themselves to NetRom. A pitch, in other words. “We got to hear quite a bit of consulting claptrap,” Han says. “For example, there was someone who said you can never predict results. He suggested starting first for six months to see what happens. But then for 160 euros an hour.”

A custom dashboard tool

“But Tim had a very different story,” Han continued. “He has a practical approach. That pragmatism is also very much in line with our organization. In addition, it immediately became clear to us that he has a lot of understanding of online marketing. We also found it a relief that he has developed his own dashboard tool that allows you to see exactly what the efforts are producing. Besides me, the entire sales team was present. And we chose dofollow unanimously.”

The whole shebang

Then things moved quickly. dofollow optimized the website (SEO), launched SEA campaigns with Google Ads and ensured that social media also became an important part of NetRom’s marketing strategy. In short: the whole shebang.

NetRom

Han in 't Veld

Interview with Han in 't Veld, CEO of NetRom (300+ FTE)

NetRom

Develop mission-critical applications for Independent Software Vendors and publicly traded companies worldwide.

The engine behind online activities

“Besides the weekly automatic reports through the dashboard that we could log into ourselves, we also had a conference call at regular intervals,” Han says. “Tim always came up with good suggestions and creative ideas then. He was really the driving force behind our online activities. Because we are expanding our sales organization in the Netherlands, we have now hired a full-time online marketer. But if we have a specific question, we will definitely still turn to dofollow.”

"dofollow optimized the website (SEO), launched SEA campaigns with Google Ads and made social media part of the marketing strategy"

— Han in 't Veld

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