Midwifery Center Puur Vroedvrouwen

Blogging? Vlogging? Ellen Plaschek would love to do it. Only it doesn’t come off. Too little time. Meanwhile, she knows how important it is to be visible online. She is therefore pleased that dofollow takes care of the digital promotion of PUUR Vroedvrouwen.

Twenty minutes. It should not take longer for PUUR Midwives to get to a client’s house. “We do indeed have to take into account the drive time,” Ellen confirms. “If someone lives in Utrecht, for example, we may not help her. It then also makes little sense to promote there. In online marketing, our focus is therefore on Arnhem and the immediate surroundings.”

Pretty complicated

“Within our practice, I was always the one who posted on our Facebook page,” she continues. “But I have no other experience at all with online marketing. To be honest, I also find it quite complicated. I was trained as a midwife. That’s my job. But as a co-practitioner, of course I am also an entrepreneur. And online marketing is part of that. Our competitors were already quite active in that area, so we couldn’t be left behind.”

"Locally, we are really much more visible now"

— Ellen Plaschek

The coveted number-one position

“Getting to the top of search results locally doesn’t happen naturally,” Ellen also knows. It takes much more than regularly posting on Facebook. So in 2013, PUUR Midwives engaged dofollow. Since then, SEO, website improvements and local online marketing campaigns have yielded the desired results. “Locally, we really are much more findable now,” Ellen stresses. “In the field of online marketing, developments are going fast at the moment. And, of course, our competitors are not sitting still either. Nevertheless, we now regularly manage to grab the number-one position.”

"Online marketing focus is on arnhem and immediate area"

— Ellen Plaschek

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