Isogood

Five to 10 leads roll into IsoGood’s email box every day. Automatically. The secret? Advertising on Facebook and Google. But in such a way that the ideal client immediately recognizes himself in such an ad text.

Calling residents and informing them about the savings they could realize if they installed solar panels on their roofs. For IsoGoed, that is still the most effective way to acquire new customers. “In addition, word of mouth also works very well,” Lammert knows.

Online opportunities

Yet at some point, something began to gnaw. “Because we weren’t doing online marketing, we were missing opportunities. We still bought in leads for a while. But then price is the most important thing,” Lammert emphasizes. “So then you still have to overcome the necessary resistance from a potential customer first.”

Ongoing lead generation

“If we offer people a no-obligation calculation via an online ad, it will undoubtedly generate a lot of response,” predicted Tim from dofollow during an introductory meeting in October 2017. After that, things took off. Using Facebook ads, an ongoing lead generation campaign began. In addition, ads appeared on Google.

"Using Facebook ads, an ongoing lead generation campaign began. In addition, ads appeared on Google. "

— Lammert Prakken

Powerful core message

“Wondering if solar panels in your situation will provide high savings? Based on your address details, we’ll make a free no-obligation calculation!” That’s the powerful core message of IsoGoed’s online ads. And it works: so far, this approach has already generated more than a thousand high-quality leads. And how Lammert got in touch with dofollow? “Through a Facebook ad,” he laughs. “So that proves right away how good they are at that.”

"so far, this approach has already generated more than a thousand high-quality leads."

— Lammert Prakken

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