Indebuurt.nl

33 local editorial teams providing daily news to residents of as many locations. This offers great opportunities for local entrepreneurs. But those potential advertisers need to know what indebuurt can do for them. A nice job for Souwtje, which she has taken up with dofollow.

“I’ve only known dofollow for about three months. But in that short period, I am already impressed with their methods. At previous employers I also had to deal with online agencies. But these were larger companies that always made an extensive project plan before they actually started working. That did make me a little impatient.”

Fixed point of contact

“A relief, then, that I am now dealing with a small agency,” she continued. “On top of that, in Tim, I have a steady point of contact. He thinks along with me, always responds quickly to questions and requests, and if we want to do something new, he and his team get to work on it surprisingly quickly. So no lengthy planning, but nice and pragmatic. Wonderful! And that also fits well with my own way of working.”

"No lengthy planning, but nice and pragmatic. Delicious!"

— Souwtje Witte

Above expectations

“Last month I partnered with dofollow to start lead ads on Facebook and LinkedIn. Based on their input, I wrote the ad copy. Then they picked up the rest. The result? Within a month, the number of leads increased fivefold. That was beyond expectations.”

The challenge now is to turn those leads into actual customers. That’s something Souwtje’s sales colleagues will be focusing on in the coming weeks. Because yes, there are so many leads that they will be busy with that for a while.

"Within a month, 5 times as many leads: I dare call that a success."

— Souwtje Witte

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