Drukenbestel.nl
Digitization is putting considerable pressure on margins within the printing industry. The solution? To find a good niche while making the best use of digital opportunities, including the use of online marketing. And that is exactly the path Mark has chosen.
Stickers. That is what Drukenbestel.nl specializes in. And stickers are available in all shapes and sizes at this company based in Elst, Gelderland. “I am originally a software developer,” Mark explains. “And my parents had a printing company. Starting in 2001, I used my IT background to expand their business. I enjoyed that entrepreneurship so much that I took over my parents’ company in 2006.”
Underserved child
“Digitalization put more and more pressure on the market,” he knows all too well. “I saw other printing companies going into a downward spiral. It helped that we specialized in stickers and that I could help companies connect our printing software to their systems. Meanwhile, sales and marketing was a downer, though.”
Sitting around the table
“So I started looking for an online marketing agency. But to an agency near me, because I want to be able to sit down with someone regularly. Through Google, I came across the website of dofollow. They now help me in all areas of online marketing: from Google campaigns to email marketing, and from social media to making the website responsive.”
"i'm sure rooza online marketing contributed in large part to the growth"
— Mark de Lange
NL
